Myth #32: Success happens overnight

Myth #31: UX design is a step in a project

Myth #30: If you are an expert, you don’t need to test your design

Myth #29: People are rational

Myth #28: White space is wasted space

Myth #27: UX design is about usability

Myth #26: Usability testing = focus groups

Myth #25: Aesthetics are not important if you have good usability

Myth #24: People always use your product the way you imagined they would

Myth #23: Choices should always be limited to 7+/-2

Myth #22: Usability testing is expensive

Myth #21: People can tell you what they want

Myth #20: If it works for Amazon, it will work for you

Myth #19: You don't need the content to design a website

Myth #18: Flash is evil

Myth #17: The homepage is your most important page

Myth #16: Search will solve a website's navigation problems

Myth #15: Users make optimal choices

Myth #14: You are like your users

Myth #13: Icons enhance usability

Myth #12: More choices and features result in higher satisfaction

Myth #11: You need to redesign your website periodically

Myth #10: If your design is good, small details don't matter

Myth #9: Design has to be original

Myth #8: Stock photos improve the users' experience

Myth #7: Graphics will make a page element more visible

Myth #6: Accessible sites are ugly

Myth #5: Accessibility is expensive and difficult

Myth #4: Design is about making a website look good

Myth #3: People don't scroll

Myth #2: All pages should be accessible in 3 clicks

Myth #1: People read on the web

...and myth #0: If you read lists like this one, you don't need to do research