Build your website based on evidence, not false beliefs.

Myth #9: Design has to be original

Many designers would rather attempt reinventing the wheel than to adapt conventional user interface design patterns. It should be considered, however, that such design conventions are well-working because they’ve already been introduced and tested for usability. Since the users know them well, you don’t need any explanation or instruction manual. As users appreciate usability over novelties, standard patterns will eventually benefit your audience.

It might occur that a new approach is needed, but you must be 100% positive that your solution is better than the existing pattern.

On the importance of web conventions:

Further reading on the concept of originality:

Zoltán Kollin – Let’s connect